Thakoon® is a luxury ready-to-wear and accessories brand founded by designer Thakoon Panichgul in 2004. Our collections combine feminine designs, expert craftsmanship, and modern elegance. Based in New York, our brand aims to empower women by offering chic and versatile pieces that can seamlessly transition from day to night.
Our Story
Thakoon Panichgul, our founder and creative director, launched his namesake label after graduating from Parsons School of Design. Born in Thailand and raised in Omaha, Nebraska, Thakoon was inspired by distinct cultural references from around the world.
After interning for top designers like Marc Jacobs and Narciso Rodriguez, he saw a gap in the market for clothes that blended romance and sensuality with a subtle edginess. Thakoon® was founded on the design philosophy of bringing out the confidence, femininity and strength of the modern woman.
The brand debuted its first runway show at New York Fashion Week in September 2004 and immediately caught the industry’s attention. Thakoon soon became a celebrity favorite, worn by stars like Michelle Obama, Rachel Weisz, Demi Moore and Oprah Winfrey.
Over the years, Thakoon® has grown from a small line into an international fashion brand carried at over 150 stores worldwide. Our runway shows in New York and Paris cement our place as a major player in the global fashion industry.
Our Designs
Thakoon® designs feature unique prints, softly structured shapes, and feminine details aimed at the modern, style-conscious woman. Our clothes combine sensuality and playfulness with an elevated everyday versatility.
Our offerings include ready-to-wear, handbags, shoes, and jewelry. Every collection features dresses, blouses, skirts, pants, jackets, and coordinating accessories. We release two main collections each year for spring/summer and fall/winter.
Key design details include romantic ruffles, intricate lace, vibrant florals, polka dots, pleats, jacquards, metallics, and ornate beading. Our signature silhouette is the twisted strap dress that elegantly drapes and contours the body.
We also frequently play with deconstruction and asymmetry to add modern flair. Our color palette balances neutrals like black, navy, and blush with eye-catching brights and jewel tones.
Fabrics are carefully chosen to be luxe and soigné, including silk satins, brocades, chiffons, tweeds, jacquards and high-quality cottons. Everything is designed in New York and meticulously crafted from the finest materials at our atelier and factories around the world.
In addition to women’s ready-to-wear, we offer a full collection of shoes, handbags, and jewelry to complete the look. Our accessories incorporate the same feminine flair and attention to detail as our clothing.
Recent collaborations include fine jewelry with Marina B and shoes with Aquazzura. We also have a diffusion line called Thakoon Addition that offers more casual yet polished staples at an accessible price point.
Our Values
At Thakoon, we believe in empowering women to look and feel their best while making conscientious choices. We aim to run an ethical business that gives back and practices sustainability.
We partner with organizations like Vital Voices that invest in female leaders around the world. Thakoon® also utilizes eco-friendly materials and production methods to reduce our environmental impact.
Our team is passionate about creating beautiful, high-quality investment pieces that stand out from fleeting seasonal trends. We help women build a distinctive personal style that reflects their individuality and confidence.
Our Standards
From initial concept to finished garment, we adhere to the highest standards of quality and workmanship. Our in-house design team carefully oversees every step of the process.
We source the finest fabrics from around the world, including silk from Italy and cashmere from Scotland. Patterns are intricately developed, often incorporating couture-level details.
Each sample is evaluated and fit-tested on a live model to perfect the drape, shape, and construction. We work closely with our long-standing ateliers and factories to bring our visions to life through expert craftsmanship. No detail is overlooked.
Meticulous attention is paid to embellishments and finishes, with every bead, ruffle and lace trim thoughtfully considered and applied by hand. Our high standards ensure that each Thakoon® garment achieves the perfect balance of beauty, style, fit and comfort.
The result is evident in the enduring quality and timeless appeal of our pieces, designed to become favorites that our customers will reach for again and again.
Our Clientele
The Thakoon® woman is stylish, cultured, and independent. She appreciates quality craftsmanship and wants versatile pieces that seamlessly work for day or night. Our clothes are designed for real women leading full, active lives.
She can wear a lace Thakoon blouse to the office styled with pants, then pair it with a skirt for evening cocktails. Our mixable separates and multifunctional designs provide effortless polish that takes the Thakoon woman from workday meetings to weekend getaways.
While our customer base spans ages and backgrounds, our core client is the cosmopolitan 30 to 50-year-old seeking timeless style. She understands fashion but does not slavishly follow every fleeting trend. Intelligent and confident, she selects pieces that express her individuality.
Prominent fans have included Michelle Obama, Gwyneth Paltrow, Rachel Weisz, Demi Moore, Oprah Winfrey, Jennifer Lopez, and Emma Stone. We are proud to dress exceptional women worldwide who appreciate modern elegance.
Our Collections
As a globally recognized luxury fashion brand, Thakoon produces two main ready-to-wear collections each year for New York Fashion Week.
Spring/Summer
Our spring/summer collections focus on feminine, romantic styles tailored for the warm weather season. Lightweight fabrics like silk and cotton are emphasized, often in bright colors and floral prints.
Key silhouettes include airy dresses, blouses, skirts, and shorts. We incorporate details like ruffles, tie straps, smocking and lace for a pretty sensibility. Jackets and coats are designed in lighter fabrics perfect for mild weather.
Accessories include neck scarves, straw hats, rhinestone sunglasses, enameled jewelry, and open-toed sandals. These chic yet versatile pieces transition effortlessly from vacation to city life.
Fall/Winter
Our fall/winter collections explore darker, moodier palettes and rich fabrics perfect for the colder months. Deep jewel tones, metallics, and black dominate the color story.
Velvets, brocades, jacquards, tweeds and cashmeres create lavish texture and opulence. We focus on day-to-night dressing with transitional layers and striking outerwear like capes, coats and furs.
Embellished knits, sleek leather goods, and knee-high boots add easy elegance. These luxe, couture-inspired looks combine refinement with modern edge.
Resort/Cruise
In addition to our two main seasons, we also produce a resort/cruise collection each spring. Resort channels vacation style with an emphasis on color, print, and light fabrication.
Effortless sundresses, caftans, shorts and skirts take inspiration from exotic destinations. Details include raffia, shells, pom poms and tropical floral patterns.
From beach cover-ups to evening cocktail looks, this collection offers versatile vacation dressing. Our cruise pieces transition seamlessly from the deck to dinner.
Our Services
Thakoon provides luxury clothing, shoes, handbags, and accessories to customers worldwide. Here are some of the services we offer:
Online Boutique
Our online boutique offers worldwide shipping. Clients can shop our latest collection directly from our website. We ship carefully packaged orders with complimentary signature gift wrapping.
Brick & Mortar Locations
Thakoon is carried at over 150 specialty boutiques and department stores globally. Clients can visit locations worldwide to browse our collections in person. See our store locator for details.
Bridal Services
For the bride seeking something unique, we offer custom wedding dresses and gowns. Our designers will collaborate with brides to create the dress of their dreams. From silhouette to fabric to embellishments, we tailor each piece to her vision.
Personal Styling
For a personalized shopping experience, clients can book a private appointment at our New York showroom. Our expert stylists will curate looks to suit your style, needs, and upcoming events. We’ll serve champagne while you sit back and try on pieces from our latest collection.
Couture Services
As a bespoke luxury brand, we offer full-service couture for utterly distinctive creations. Each look is meticulously crafted to order from conception to fitting. Whether red carpet or wedding dress, our couture department will bring your vision to life through made-to-measure quality and craftsmanship.
At Thakoon, our goal is to forge lasting relationships with clients who appreciate our service, quality, and design. Please reach out for any styling needs or special requests.
The Thakoon Team
Thakoon is made up of a diverse, multicultural team united by a passion for innovative design and quality craftsmanship.
Thakoon Panichgul – Founder & Creative Director
Thakoon leads the creative direction and oversees every design. Born in Thailand, raised in Omaha, he brings a global perspective. His background includes Parsons School of Design, Marc Jacobs, and Narciso Rodriguez. He won the CFDA Swarovski Award for Womenswear in 2004.
Kristina Lambert – President
With a background in management consulting, Kristina handles operations, finance, production, and sales. She implemented key growth strategies that expanded Thakoon’s distribution and increased profits. Her leadership propels Thakoon’s evolution into a global fashion brand.
Yannis Kim – Director of Design
As head designer, Yannis works closely with Thakoon to bring concepts to life. She sketches designs, develops samples, oversees production, and manages the design team. Her background includes roles at The Row, Gap, and TSE Cashmere.
Nicole Chang – VP of Production
With 20+ years of experience, Nicole overseas sourcing, quality control, delivery, and manufacturing partnerships. She ensures integrity from design concept to materialization to meet Thakoon’s exacting standards.
Our Atelier
Our NY-based atelier includes expert pattern makers, cutters, fit specialists, and seamstresses who carefully craft each garment. Many have been with the brand for over a decade. Their couture-level skills and experience are vital to executing our vision.
This talented team enables Thakoon to offer the very highest level of quality, craftsmanship, and service. Their passion fuels innovation while respecting the enduring values of integrity, creativity, and design excellence that define our brand.
The Thakoon Client Experience
From the moment you walk into our boutique or atelier, our goal is to provide an unparalleled luxury experience marked by our attention to detail and personalized service.
We strive to make each client feel pampered, relaxed, and inspired. Our stylists take time to understand your individual needs and style preferences to curate the perfect edit. We’ll bring you lounge robes, champagne, or anything to make your appointment special.
You’re welcome to linger as long as you like trying on pieces, mixing and matching. We’re there to help style looks, offer fit advice, and make you feel confident in whatever you choose.
For regular clients, we’ll keep notes on your favorite prints, silhouettes, colors and details to inform future recommendations. Our client relationships are cherished, so we tailor each visit and always go the extra mile.
Long after you leave, our service continues. We’ll handle special requests, ship additional items, facilitate returns, or assist with tailoring and alterations. At Thakoon, your complete satisfaction is our top priority.
Please reach out anytime for an exceptional experience that makes you feel pampered, heard, and inspired. We look forward to welcoming you soon.
The Future of Thakoon
As we look to the future, our focus remains on empowering women through thoughtful, beautifully designed clothing. While staying true to our heritage, we aim to keep innovating and evolving with the times.
We’ll continue enhancing our digital presence while focusing on tailored, personalized client experiences. Our New York atelier provides an opportunity to offer custom apparel and grow our made-to-order business.
International growth is another priority, with expansion in Asia and the Middle East. We also plan capsule collections with select partners and brands that share our values and aesthetic.
Most importantly, we will uphold the superior level of quality, craftsmanship and service that defines Thakoon. Our goal is to create enduring pieces that inspire confidence and become cherished favorites in your wardrobe.
We’re so grateful to all the women who have worn and loved Thakoon over the years. And we can’t wait to introduce a new generation to the brand. Thank you for being part of the Thakoon family – we hope you’ll join us on this continued journey.